Business Intermediary

Bringing quality brands to new markets.

I work as a Business Intermediary, representing a carefully selected portfolio of premium brands, primarily within the beverage sector — both alcoholic and non-alcoholic. While my focus remains on high-quality beverage products, I also support non-beverage brands looking to expand internationally.

My role is to bridge the gap between brands and the right market-entry partners. I specialise in helping businesses primarily from the USA, UK, Ireland, and India connect with reputable importers, distributors, and manufacturing partners across a range of high-potential markets — including the Middle East, India, Cyprus, Australia, South Africa, and increasingly across Africa and Asia.

What I Do:

Represent premium brands seeking to grow in new international markets

Identify and approach trusted partners who align with the brand’s positioning and ambitions

Make professional introductions and facilitate early-stage discussions

Continue to guide the conversation until mutual interest and fit are established

Support awareness-building through targeted sales, marketing outreach, and industry insights

Attend targeted trade shows and meet decision makers in country on behalf of the brand when requested

Industry Reach

Much of my work centres around the global beverage industry, where I maintain active relationships with decision-makers, influencers, and buyers across the global markets I serve. I also produce a well-regarded beverage trade newsletter, first4thirst (f4t), that reaches hundreds of key industry contacts globally and is also available via subscription.