Business Intermediary
Operating internationally from the UAE, UK, India and Southeast Asia.
Bringing quality brands to new markets.
I work as a Business Intermediary, representing a carefully selected portfolio of premium brands, primarily within the beverage sector — both alcoholic and non-alcoholic. While my focus remains on high-quality beverage products, I also support non-beverage brands looking to expand internationally.
My role is to bridge the gap between brands and the right market-entry partners. I specialise in helping businesses primarily from the USA, UK, Ireland, and India connect with reputable importers, distributors, and manufacturing partners across a range of high-potential markets — including the Middle East, India, Cyprus, Australia, South Africa, and increasingly across Africa (notably Kenya) and Asia (currently Thailand).
What I Do:
Represent premium brands seeking to grow in new international markets
Identify and approach trusted partners who align with the brand’s positioning and ambitions
Make professional introductions and facilitate early-stage discussions
Continue to guide the conversation until mutual interest and fit are established
Support awareness-building through targeted sales, marketing outreach, and industry insights
Attend targeted trade shows and meet decision makers in country on behalf of the brand when requested
Industry Reach
Much of my work centres around the global beverage industry, where I maintain active relationships with decision-makers, influencers, and buyers across the global markets I serve. I also produce a well-regarded beverage trade newsletter, first4thirst (f4t), that reaches hundreds of key industry contacts globally and is also available via subscription.
International Market Development
Working with selected manufacturers, brands and distributors to identify and develop new market opportunities internationally. Services include market research, partner identification, route-to-market development, distributor engagement, manufacturing partnerships, licensing opportunities and commercial introductions.